According to an study that was performed in 2015, in France:
As much for the small trash – wrappers, soda cans, tissue, cigarette butts, etc. – those belong in the Bagoto Ecolo and not on the road.
source Vinci autoroutes
Side road trash nowadays is generating more and more resentment feelings from our compatriotes:
The environmental consciousness is finding its way in France, and Bagoto is on the forefront.